Instagram didn’t break out how many daily active users it has or any data on the use of Stories. Instagram announced at an in-office event today that it now has 1 billion users worldwide. Like parent company Facebook, these territories are where Instagram will see the most growth in years to come: As you can see below, an estimated 46.2% of all smartphone owners in the US, regardless of age, have Instagram installed on their phones. Let’s dive into the most jaw-dropping discoveries from one of the most popular Android and iOS apps to date: Social networks are typically ranked and measured by the size of their active user base on a monthly and daily basis. Virtually every one of us uses this app on a day-to-day basis and it’s certain that you’ve asked yourself how many people use Instagram at least once. Then with the launch of an iPhone app, Facebook acquired the social network after 24 months of the original release date with 30 million monthly active users. Some celebs in the list like Kylie Jenner and Kim Kardashian enhanced their fame and income through social media platforms like this. The majority of Instagrammers in the United States, or 56.3%, are female while men account for 43.7%. This compelling photo-sharing platform is easy to use and completely free, which has brought about its immense popularity and fast growth. Namely, there are 50.9% female and 49.1% male users worldwide. Considering the great features and tools that were rolled out in 2019, Instagram looks at a bright future with its user base bolstering. This roundup was a tough one to put together as Facebook doesn’t regularly publish as much data about the other platforms they own, even the second most logged-in social network Instagram. 17) What is the ratio of males to female users on Instagram? However, Systrom and Krieger realized that users weren’t using the check-in features at all; they were mostly using the photo-sharing features. Talk about impressive numbers! As of June 2018, Instagram passed the 1 billion monthly active users mark. Initially designed as a location-sharing app, Burbn allowed users to “check-in at particular locations, make plans for future check-ins, earn points for hanging out with friends, and post pictures of the meet-ups”. Business. This places the platform as the third most popular network right behind Facebook (2 billion monthly active users) and YouTube (1.9 billion monthly active users). Instagram’s latest user announcement comes just … —Micro-influencers. How does that translate terms of scale? Monthly Active Users Definition (MAU’s): These are registered and logged-in users who visit Instagram’s App or web application within 30 days from the date of measurement. The Instagram user base grows rapidly mainly because the platform continuously introduces new features like Instagram Stories. What are the best days to post on Instagram? As of October 2020, it was found that 13.9 percent of global active Instagram users were women between the ages of 18 and 24 years. How Old Are Instagram Users? Market share wise, 12% of the 1 billion monthly active Instagram accounts are in the US, making up 46.2% of all US smartphone users. It can’t be longer than 30 characters, and special characters aren’t allowed here. That brings the photo-sharing app to 800 million monthly active users, up from 700 million in … Ignoring Instagram’s profile as the number one followed account on its platform, the top-ranked list is like a who’s who from music, sports, and entertainment. Sources: (Facebook) (Statista) (Worldometers) (WordPopulationReview) (Statista) (Recode). In this data-driven roundup on the platform’s users and demographics, you’ll see exactly why Facebook paid $1 billion in cash and stock to buy the photo-sharing platform 24 months after launch. They make for over half of Instagram’s active accounts worldwide! Another popular social media platform—which is actually a video-sharing app—is YouTube which is used by 85% of teenagers. You can also use your own original audio by simply recording a reel with it. There you have it, that’s it for my Instagram user base statistics. Instagram has 500+ million daily active users (DAUs) globally, ranking it second behind Facebook for the social network with the highest daily logins. Advertising. People visit Instagram’s free app to connect, discover, and be inspired. Since then, it’s grown 10 times. According to the latest official data, Instagram has 1 billion monthly active users (MAU’s) globally. Instagram has over 1 billion monthly active users. Nikon users use filters on 10,0% of their photos, Canon users 10,7% and iPhone users 18,6%. Take a look at the most important Instagram marketing statistics to shape your strategy and create winning campaigns. The number of Instagram bot accounts in 2015 was 7.9% and has risen to 9.5% in 2019. For the latest news, tips and stories from our vibrant community of businesses. Even though we might not be willing to admit it, we are creatures driven by the desire to appear more successful than our peers. In January 2019, the media sharing platform also reported 500+ million daily active users interacting with their stories feature. This doesn’t mean Instagram hasn’t been fighting back, and Facebook has over 20,000 security staff that work towards identifying fake users and harmful activity on their family of products. Your Instagram handle, or username, on the other hand, appears at the top of your Instagram profile. According to their press release, globally, people spend an average of 28 minutes a day on Instagram. The biggest age group of Instagram’s user base is 25-34, which accounts for 35% of total users. Continue reading to find out the answer. Some developing countries have HUGE populations but low smartphone adoption rates. Every user profile has a followers and a following count, representing how many people they follow and how many other users are following them. Currently, in 2020, 88% of Instagram’s 1 billion monthly users are outside the US. In November 2019, there were 120,600,000 Instagram users in the USA which accounts for 36.4% of its population. The countries with the most active accounts accessing the photo-sharing app are in the USA with 120 million users, followed by India with 80 million, Brazil (77 million), Indonesia (63 million), and Russia (44 million). Stay on Top of the Latest Instagram Trends . Although the US leads the way with more than 120 million users, 80% of the app’s user base is located outside the States. Cristiano Ronaldo is the most followed profile on Instagram, so much so, every 1 in 5 people that have Instagram follow him – 209 million followers at 20.9% of the platform’s total user base. You can find it here: Instant Cleaner- for Instagram (Google Play) https://www.charleshearnofficial.com to contact me! Get Assets. In recent years, Instagram’s MAU’s growth rate has decelerated where some territories like the United States are full of users. However, Systrom and Krieger realized that users weren’t using the check-in features at all; they were mostly using the photo-sharing features. It has a massive user base and it boasts higher per-post engagement rates than any other social platform. Instagram has proven that pictures easily cross language barriers. It eventually gets acquired by Facebook in 2012. How Many Hashtags Should I Use On Instagram? An eMarketer study estimated that Instagram’s growth in the US is slower in older age groups, while users aged 25 to 34 are joining the platform like wildfire. Although Instagram has not made many comments on the campaign, an October 2015 explanation from CEO Kevin Systrom highlighted Apple's content guidelines for apps published through its App Store, including Instagram, in which apps must designate the appropriate age ranking for users, with the app's current rating being 12+ years of age. 700 Million monthly active Users. This doesn’t come as a surprise, considering Instagram is already an important part of millennial culture and continues to thrive. There are 11M Instagram users in Malaysia, which is almost a 70% increase from the 6.5M users announced by Facebook 2 years ago back in 2016. Follow me on Instagram & Twitter Hashtags and shoutouts are great, but even … That brings the photo-sharing app to 800 million monthly active users, up from 700 million in … So much so, over half of millennial’s use Instagram, and two-thirds of generation Z, with 35% stating it’s their favorite social network. This is a small number compared to parent company Facebook, which has north of 45,000 dealing with 2.6 billion users. The length of a user's bio has no effect on the number of followers. What you have to consider with Instagram’s growth is that there are only 3.5 billion smartphone users worldwide, and so far, a whopping 28.57% of them have the app. Find the latest Instagram news and updates on the official Instagram blog. UPDATE June 30, 2017 — Instagram now has over 700 million users, and 250 million users use Instagram Stories every day. In total, Instagram’s added more than 200 million users to its platform in under a year, with 100 million of the newcomers signing on between December and the end of April. Brands turn to micro-influencers to promote their products, typically with 50,000 to 100,000 followers. For the most part, Instagram's user base skews younger, with millennials making up the largest share and representing nearly half of the platform's US user base this year. On Instagram, the main intention is to share and find the best photos and videos. On a global level, women use Instagram more than men. You can use your Instagram account to launch a business selling your own original products, or even a book. More than 500 million active users are using the platform daily. With 120 million users, the US is the leader when it comes to the number of Instagrammers. Instagram bot accounts could be as much as 95 million of the 1 billion monthly active users, according to a Ghost Data Report. The last official release confirmed the number of people on Instagram is currently over 1 billion monthly active user accounts (200 million increase in 9 months). The app allows users to edit and share photos with other users, either publicly or … Instagram profiles using hashtags in their bios do not have more followers. So how many people use Instagram right now in 2020? In total, Instagram’s added more than 200 million users to its platform in under a year, with 100 million of the newcomers signing on between December and the end of April. Asia-based users by large prefer Facebook. To connect businesses with experienced professionals What else would you like to see added to this roundup? Next up, we look at which country has the most Instagram users. Instagram continues to grow as one of the most popular social media platforms across all ages, locations, and brands. Right now, there are over 3.43 billion social media users globally. If we looked back in October 2016, Instagram had 550 million monthly users with only 100 million daily users, meaning only about 18% of their user base would visit the app each day. More females than males are using Instagram. According to Instagram demographics, the 18-34 group uses Instagram the most. Another interesting estimate they’ve made is about the US growth of the platform: As the platform has become more accessible to the world with new features like instant translation, Instagram has seen some impressive growth outside of the US. Influencers with over $1 million followers will get paid around $1,870 per post, 75% of people aged 18–24 have active Instagram accounts, 57% of people aged 25–30 have active Instagram accounts, 47% of people aged 30–49 have active Instagram accounts, 23% of people aged 50–64 have active Instagram accounts, 8% of people aged 65+ have active Instagram accounts, 33% of people living in an urban area use the app, 37% of people living in a suburban area use the app, 43% of people living in a rural area use the app, 33% of people educated at high school or less use the app, 37% of people educated at the college level use the app, 43% of people educated at more than college-level use the app, 35% of people earning less than $29,999 use the app, 39% of people earning between $30,000 to $74,999 use the app, 42% of people earning more than $75,000 use the app, 69.9% of users have less than 1,000 followers, 15.7% of users have 1,000 to 10,000 followers, 5.7% of users have 10,000 to 50,000 followers, 3.1% of users have 50,000 to 100,000 followers, 2.1% of users have 100,000 to 500,000 followers, 1.6% of users have 500,000 to 1 million followers, The average time spent on Instagram a day is 28 minutes, Users aged below 25 years old spend 32 minutes a day, on average, According to this data, the average Instagram user under the age of 25 will spend over eight days a year on the platform, Users aged 25 or over will spend 24 minutes a day, on average, According to this data, the average Instagram user over the age of 25 will spend over six days a year on the platform, In comparison, the average user spends 1 hour and 15 minutes per day on social media, According to this data on all platforms, the average person over the age of 18 will spend over 19 days a year on social media, 2009 Kevin Systrom starts working on Burbn (Instagram), 2010 Mike Krieger joined the project, totaling two employees, 2012 grows to 13 employees and 30 million users, and Facebook acquires them for $500 million. 10. of 11. Help. The highest concentration of users is in the US at 116 million users. 130 million Instagram users are from the U.S. 67% of U.S. adults ages 18-29 use Instagram in the United States. Stories allowed users to upload photos and videos (along with the ability to add stickers and other info) to their profiles that would expire after 24 hours (similar in function to Snapchat). Instagram has surged to 500 million active monthly users and 60 percent of Instagram's users, or 300 million people, now use the app every day. Instagram saw its first billion in monthly users in 2018 which marked an impressive increase of 200 million users over nine months from September 2017. The Pew Research survey found that 46% of urban respondents are using Instagram. The short answer is—yes! As you’ll see below from the breakdown of users and followers, this is only 3.1% of the platform’s total population. Initially designed as a location-sharing app, Burbn allowed users to “check-in at particular locations, make plans for future check-ins, earn points for hanging out with friends, and post pictures of the meet-ups”. A little over 5 years ago, in June 2013, Instagram had 130 million monthly active users. Of suburban respondents, 34% use Instagram. Facebook, Instagram, and WhatsApp are down in some parts of the world. Parent company Facebook is excellent at taking down fake accounts on its own platform. In 67 days, Instagram hit 1 million monthly users, and by February 2011, funding from investors resulted in the app getting valued at $25 million. The Instagram account switching let you open 2 Instagram accounts on the same device without cloning it. By comparison, Instagram has always managed to run on a small team when compared to other popular social media players. P.S. Many people weren’t happy but Instagram said it would mean people would miss less posts from the people they followed. Instagram allow users to place a maximum of 30 hashtags on each post. This means that the ratio of adult Insta users has increased by 400% since the beginning of Pew’s research in 2012. The simplest way of tackling this is to use Instagram’s insights tool, the free analytics available in the app to all professional account users. Also, according to Instagram Stories statistics, Indonesia is a leading producer of Stories. In 2020, Instagram is currently ranked 6th out of all social media networks worldwide, with over 1 billion people using the app each month. A picture is worth a thousand words—cliché but true. Either way, please jump in and leave a comment below. The 1 billion MAUs made Instagram the 6th largest social network worldwide, with 23.92% of the world’s 4.18 billion mobile internet users access the app monthly. Your email address will not be published. The number of Instagram accounts created is way larger with more than 1 Billion accounts created since its launch in 2010 According to eMarketer’s research, Instagram will have 26.9 million users join the platform by 2020 which is almost double the projected growth of other social media platforms. On average, the best time to post on Instagram is between 10:00 pm and 2:00 pm CDT (Central Daylight Time). This international presence, you see below, makes Instagram especially appealing to both influencers and brands for advertising: According to the latest data, America is the country with the highest number of Instagram users, 120 million accessed the photo-sharing app monthly. After you apply an optional filter and make some edits, you're taken to … 510 million Instagram users are f emale and 490 million are male. Before selling for half a billion, Instagram only had 13 employees. Here below is a collection of the most up-to-date Instagram statistics for 2020 to give you the current state of Instagram. 7/10 hashtags used on Instagram are branded, marking a turn in user-generated marketing strategies. That number can get split down into users aged under 25 years old, spending 32 minutes a day, and users aged 25 and over, spending 24 minutes a day on the app (on average). Hint: it’s more than you could ever guess! Instagram is one of the top-performing apps which will undoubtedly grow even more in the years to come. Wednesday at 11:00 am, and Friday between 10:00 am to 11:00 am. Although more popular with the younger demographic, 60% of adults are now using Instagram which is up from 26% in September 2014. Instagram’s predecessor, Burbn. Sources: (Facebook) (Statista) (Mention) (Worldometers) (WordPopulationReview) (Statista). 23.92% of the world’s 4.18 billion active mobile internet users access Instagram monthly. If you have followers split across different countries or even east/west coast of America, this can make a difference to your engagement. Women lead by 13,300,000 within the 35-44 demographic group. It also skews female. Don't Overdo It With the Filter Effects. custom-tailored evaluation methodologies 11.01% of the world’s 4.54 billion active internet users access Instagram daily. This is the default tab on which you begin--it's also … In the US, 75% of people aged 18-24 use Instagram making up the largest group by age, followed by 57% of 25-30 year-olds. To get an idea of who uses Instagram the most, here’s a breakdown of the platforms age-related demographics among US adults: Source: (Statista) (PEWResearch) (Statista). It eventually gets acquired by Facebook in 2012. Eight months after launch, it was made public that Instagram stories overtook the 150 million daily active users of rival Snapchat. The United States has 120 million users, making it the most popular country for the number of active accounts on the app. Browse featured articles and topics to learn more about what Instagram has to offer. Next, is India at 73 million users and Brazil at 72 million users. Instagram’s monthly user base is the same as the total population of Europe and North America combined. Right now, the country with the highest number of monthly Instagram users is the United States at 120 million, followed by India (80 million) and Brazil (77 million). You can also position them elsewhere as well (more on this in a few minutes). According to Instagram’s parent company Facebook’s latest announcements, the current known number of Instagram users is 1 billion monthly active users (MAU’s) and 500 million daily (DAU’s). When you share a reel with original audio, your audio will be attributed to you, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your reel. Is email marketing an effective way to promote your business in 2021?! Launched almost a decade ago, Instagram has become the ultimate app for entertainment and communication. Next up, we take a look at the current demographics of the world’s biggest social media platform. The United States is the global leader in active Instagram users, with 116 million users. This time, with our free browser, we compiled some Instagram demographics data for Australia.Let’s see how many people use Instagram on our smallest continent: Instagram statistics for Australia (September 2018 – May 2019) With 48.6 % of male social network how many users on instagram will access Instagram monthly for,. Platform also reported 500+ million daily active users are outside the US at 116 million users and some... 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